SISKEL/JACOBS
BRANDED FACTUAL CONTENT

We are factual storytellers. We specialize in the authentic and unexpected.

  • "79% of marketers report that their organizations are shifting into branded content."

    FORRESTER
  • 62% of companies today outsource their content marketing.

    MASHABLE
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WHO
Glutton Force 5
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WHERE
CSO
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HOW
McCormick Foundation
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WHAT
UIC
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WHEN
Balena

WHO IS YOUR AUDIENCE?

We begin by understanding your target audience. Using the audience as a lens to inform the content from start to finish helps us create videos people actually want to watch.
[VIDEO] Below, we produced a web series concept for the young and young-at-heart who are passionate about travel, experiences, and all things deep-fried.

WHAT IS YOUR MESSAGE?

Your message should convey the values of your brand tailored to your target audience. We use this directive to help develop options for the type of stories your brand could tell.

[VIDEO] In the following video, the College of Architecture, Design, & the Arts at the University of Illinois-Chicago wanted to convey the message of quality and creative energy at the core of its recent rebranding campaign.

WHERE SHOULD IT LIVE?

Determining where your audience naturally seeks out content shapes the rollout strategy. We help you choose from a range of platforms, including television, digital, mobile, and limited distribution.
[VIDEO] The Chicago Symphony Orchestra wanted to share an exciting collaboration between the Civic Orchestra and Yo-Yo Ma. We created content that could reach donors directly, be viewed at in-person screenings, and shared with their web community.

WHEN DO YOU NEED IT?

Having a long-term strategy is just as important as seizing an opportune moment. We’re equipped to produce everything from quick-turnaround responses to multi-episode series.
[VIDEO] For Boka Restaurant Group’s Balena, we created a “trailer” for their impromptu winter menu special, a $99 black and white truffle pizza.

HOW IT COMES TOGETHER.

Through our strategic and creative process, we create the framework for brand-driven, audience-tailored video. As storytellers, we build your content with compelling narratives, authentic characters, and unique styles for shareable stories.
[VIDEO] The McCormick Foundation wanted to celebrate their continuing commitment to early childhood education, while galvanizing a new audience with a data-driven message.

CONTENT DEVELOPMENT
SHOOTING & PRODUCTION
EDITING & FINISHING
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© 2014 Siskel/Jacobs Productions